Zalando Expands Partnership with the BMW BERLIN-MARATHON

Zalando, one of Europe's leading online platforms for fashion and lifestyle, and the BMW BERLIN-MARATHON announce the expansion of their partnership. The BMW BERLIN-MARATHON is internationally recognized as one of the most prestigious running events. In September last year, its 50th edition saw 54,280 finishers, making it the world's largest marathon. This event is organized by SCC EVENTS, one of the most renowned companies in endurance sports event organization.

_{Zalando and the BMW BERLIN-MARATHON are expanding their partnership. © Christan Lietzmann - SCC EVENTS}

The extended collaboration between Zalando as one official main sponsor of the BMW BERLIN-MARATHON and the BMW BERLIN-MARATHON underscores both partners' commitment to movement, community, and an inspiring lifestyle. This partnership, scheduled from 2025 to 2027, will particularly benefit participants across various categories at the BMW BERLIN-MARATHON, including handbikers, wheelchair users, skaters, and runners.

Christian Jost, Managing Director of SCC EVENTS, explains: "Our ongoing collaboration with Zalando has demonstrated our shared values of reliability, community, and inspiration. Building on this foundation, we aim to create an environment that encourages thinking big and achieving more together for the BMW BERLIN-MARATHON community." Max Bankewitz, General Manager DACH at Zalando, adds: "Our partnership with the BMW BERLIN MARATHON is a key part of our strategy to inspire and encourage our customers to stay active. We are excited to further strengthen our collaboration and, with Zalando Sports, support runners throughout their journey – from preparation to crossing the finish line."